Job Responsibilities:

- Conduct industry and customer research, clarify brand positioning and external communication, and organize scattered ideas into actionable brand plans.

- Handle basic brand packaging: brand story, slogan, external visual standards; complete the branding, copywriting, and promotion for the official website and 1688 store.

- Manage online brand presence like WeChat official accounts and short videos, plan content and influencer collaborations, ensure effective brand communication, follow up on execution, and review data.

- Coordinate with business departments to align brand work with inquiry and customer acquisition goals, and produce quarterly/monthly brand plans.

- Monitor content output on the official website, 1688, and social media for risks, and maintain basic public opinion control.

- Regularly report to management, drive brand project implementation, and establish basic brand work processes.

Job Requirements:

- Hands-on experience in brand execution with actual project examples; no interest in candidates who only make fancy PPTs.

- Familiar with corporate website promotion and 1688 store brand management; experience in B-side industrial and trade industries preferred.

- Able to write plans and follow through on execution, understand data, and know how to review and optimize.

- Practical communicator who can break down big goals into actionable tasks and make efficient use of existing company resources.

Resumes can be sent to: tina@xinglight.cn